Do you use MSG?Updated 3 years ago

The short answer is: yes, some of our products have MSG in their seasoning.

And this is a longer answer why: when we started the company, we used seasonings based on flavour first and foremost – as that’s what we were best at. As our business grew, we became more knowledgeable in food tech, and so we looked at refining those seasonings – including pulling out MSG, the source of the wonderful ‘5th taste’ that is umami.

Before we did this, being the inquisitive swine we are, we wanted to know why it was such a common thing to do. So we researched, we spoke to award-winning chefs and we spoke to our peers. And, we couldn’t find a technical reason to pull it. It’s just something that has become a trend and something to market. But we’ve been consumers too and we had the exact same opinion of it till we read more.

So we made a decision: we’d still remove it from our seasonings, but only if we didn’t impair the flavours that we love as a result. That’s why, dear friend, you’ll find it in some of our seasonings, and not others. So, MSG: we’ll not hide from using it. In fact, we’ll chat about it til the piggin’ cows come home (as you might have guessed) and we’ll let our legendary customers make their own choices.